The sales funnel

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As we have seen so far, Digital Marketing with its phases added to the consumer journey allows us to connect more effectively. In this sense, it is important to talk about the Sales Funnel , also known as the “sales funnel”, which allows you to measure and get to know potential customers with the aim of increasing your business sales.

This inverted pyramid that shows the stages that a potential client goes singapore phone number list to become one, is congruent with the phases of marketing (Attraction, Conversion, Closing and Loyalty). The interesting thing about this methodology is that it can be adapted to the target audience, based on interests and aspirations to achieve effective customer management.

Phases of digital marketing: the sales funnel
In relation to the digital marketing phase scheme, the sales funnel accompanies this process and “consumer journey”, because the first stage of the funnel process has to do with attracting visitors to achieve interaction, converting them into leads, thus generating opportunities to then close sales and build customer loyalty. In other words, the funnel, marketing phases and consumer journey go hand in hand.