SEO writing is a way of creating text content such as articles, posts, instructions, etc. using relevant keywords and optimizing the structure of the text to improve the positioning of the page containing the text in search engine results.
It is the basis on which an entire SEO strategy is built.
Why is it important to write in an SEO way?
For the Google search engine and its bots, understanding the subject matter of a text involves identifying keywords, phrases, indications of relevance such as the use of bold... A set of factors that make the indexing engine decide to reward one content or another.
In order to get our URLs to rank above the competition, it is essential that we high school senior email database write using the right words and in a clear and simple way.
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SEO writing. Basic rules.
Use keywords.
Learn to use the right words depending on the context.
Simple language, escapes from passive sentences and huge paragraphs.
Use semantically rich language. Synonyms are common and Google usually understands them.
Don't do keyword stuffing. Typical when the first search engines were first used, today it is a waste of time and resources.
Respect the tone set by your company's branding. It is essential to be consistent in this regard, not so much for the bot as for the user.
Don't forget ALL THE TEXT. Images also have alt attributes that help Google understand what's inside an image through text. Videos? Add quality subtitles. It all adds up.
Create good titles. Without a doubt, this is the element that attracts the most readers and is a fundamental element for SEO. Using the selected keywords in these titles is essential.
SEO writing tools that can help you. Sistrix Content Assistant.
One of my favorite tools when I have to write is Sistrix Content Assistant. You can access it from the top menu. I show it to you in this image:
where is sistrix content assistant
Source: Sistrix
The first option you will see is a box where you can enter keywords and language, so you can indicate the topic you will write the article about. The Sistrix engine will group all the related keywords, questions, etc. In short, it will set up an AD HOC keyword study for the content you are going to generate.
Source: Sistrix
From here on, it is a simple text editor but with a powerful SEO assistant. Let's look at the main elements.
Text summary . Here you can see the number of words, the number of characters, the number of sentences, and a readability score.
Notices . Recommendations appear as you type. In the case of the image, it tells me that a paragraph is too long.
Plagiarism check . Important when writing content for highly competitive search results. It works very, very well, we assure you.
Import and export . Plus very useful change control.
Text editor . Google Docs style, with few features but very easy to use. It is suitable for SEO writing, hence the clear display of header types, links and images.
Topics . One of the strong points of this tool. You can see the main topics that appear related to the first keyword I indicated, “car insurance”. As you can see in this case, price, cancellation and calculation are concepts related to car insurance according to this tool. It can be made much more complex by adding more keywords.
Questions . To make the text even richer, you can add these suggestions for questions that users often ask.
Content Suggestions – Here you can see which SERP features typically appear for this type of keywords. In this case, the Knowledge Graph.
Source: Sistrix
This tool can help you with your SEO writing. At a professional and SEO agency level , it is one of the most used Sistrix features.
What is SEO writing?
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