Some useful concepts about digital marketing that will help you better understand how Digital Marketing works

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Inbound marketing is about creating content that helps people find your brand and thus buy your product or service. In other words, it seeks to attract traffic to your website and turn people into customers.

This is a strategy that will help you attract customers through content: creating blog posts, videos, podcasts, and other types of useful and interesting content that attracts potential customers. The idea is that people will eventually find your content through search engines and social media, and then become interested in what else you have to offer.

Inbound marketing is “pull” marketing, meaning it’s not trying to force nigeria phone number list on anyone—instead, it relies on people coming to you on their own and doing the legwork to find what they need. Inbound marketing is about creating content that solves customers’ problems and lets them learn about you in a way that makes your content easy to find (and share with others).

Outbound Marketing
Outbound marketing, on the other hand, is more about getting your name out into the world, so that people think of you when they need what your brand offers. It's about making sure that people know you and know who you are.

The goal is to get in front of people who are already searching for your products or services, so if you're going door-to-door offering advice on how to set up a new business, that's outbound marketing! Sometimes this means using traditional advertising methods like radio ads; other times, it means using digital advertising tactics like retargeting campaigns. It all depends on what works best for your business model.

Outbound marketing can be thought of as “push” marketing, where you seek to send information out into the world. It’s what you see when you watch TV commercials or advertisements: It’s designed to grab the attention of potential customers and convince them to buy your product.