Warm Clients Generation Department
Cold calls should be done, for example, by a call center. Their task is to find people who are ready to buy a product of your brand or order a certain service, and call them.
Direct Sales Department
They are handled by separate active sales managers. Their responsibilities include: interaction and negotiations with warm clients, as well as closing deals.
Such employees are sometimes moj database called business sharks, because they are professionals, great experts in the field of sales of goods and services, the golden asset of the enterprise. Managers of this level are highly paid, since they bring in considerable profits.
Customer Support Department
These specialists are engaged in customer retention. Their main goal is to ensure that the consumer places an order and under no circumstances turns to a competing company. Their list of tasks may also include: notifying regular customers (about new products, special offers, etc.), adding new products and services to the customer's current contract, selling products at an inflated price, and creating loyalty programs for customers .
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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Step-by-step organization of the sales department work
It is very important to organize the work of the sales department correctly. In order not to miss anything, you can use the step-by-step instructions below. Working through each of the stages will ensure a high level of efficiency of the sales department.
Step 1 – development of HR policy in the company
The company's HR policy is a collection of documentation. The entire team works according to it. It specifies all the rules for recruiting employees, training, and working with people. The documents are aimed at building an effective sales department. Why is this so important? The whole point is that sales are organized for a number of clear goals related to finance. If the company's standards regarding the team, manager, and all processes are worked out thoroughly, this will allow you to stay on schedule in the future and achieve the desired results.
The instructions for the step-by-step development of the sales department are included in the company’s personnel policy:
search, selection and further evaluation of employees;
work standards, control of the activities performed;
personnel training, certification;
motivation to action;
rewards for active work or the introduction of sanctions;
formation of a personnel reserve;
dismissal, replacement of personnel.
The personnel policy is written down jointly by the manager and the entire department, or they seek help from specialists, for example, a recruiting agency.
Development of HR policy in the company