The Psychology of Color - The Subliminal Message of Every Graphic

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Many times in our previous posts, e.g. regarding Gestalt principles or landing page conversions , we mentioned how our mind subconsciously interprets the visual aspects of websites or graphics. Today we will expand on this topic, at least in the aspect of colors and their subconscious interpretation by our mind.

If you are interested in how colors affect the visual identification of a brand , this article is for you

Summary
Colors have been serving people for many years in many aspects, such as marketing , especially the so-called neuromarketing, which is based on the use of instinctive actions performed by the human body.

So let's start in order.

The Psychology of the Color Red
Beats Music, Coca Cola, YouTube, Netflix - logos with dominant red color
Red is the color that causes the strongest emotions and is perceived as the warmest and most eye-catching color. This color is a reflection of passion , excitement , love or sensuality , as well as anger , danger , dominance and iran telemarketing data aggression . Psychologically - it arouses emotions that subconsciously force us to act, when we perceive some danger, or other strong emotions, our perception system tells us that we must take some action in connection with it.

Without going into much detail about complicated biological conditions, the color red is the most easily visible to the human eye, which is why it is used, for example, in prohibition signs in the context of street traffic.

Psychology of the Color Orange
Orange, ING, Amazon, Xiaomi, SoundCloud - logos with a dominant orange color
Orange is instinctively associated with great energy , enthusiasm , self-confidence , innovation and friendliness . It is definitely a warm colour, which is why it is perceived as pleasant to the eye, and its expressiveness and bold, eye-catching character encourage action .

The Psychology of the Color Yellow
McDonalds, Snapchat, Nikon, Ferrari, IKEA - logos with a dominant yellow color
Yellow graphic elements definitely attract attention effectively, while the feelings it evokes in our subconscious are: joy , relaxation , optimism , warmth , creativity , friendliness . Why is it so? Because most likely the first yellow thing that comes to mind after thinking about it is the sun, which we associate with a pleasant, warm summer, a trip or a vacation. Studies have also shown that the color yellow is exceptionally effective in stimulating appetite , although this is most likely the result of the very widely spread McDonald's brand, which is loved by billions of people in the world and which we directly associate with food.

The Psychology of the Color Green
Spotify, Android, Starbucks, Animal Planet, BP - logos with dominant green color
Green has a very strong connection with nature and ecology , because it is most often the first association with this color. This color evokes quite positive emotions, such as: happiness , safety , peace , motivation , general optimism , enthusiasm , health , hope , development and freshness . As you can see, many emotions that are evoked by color result from the direction of civilization development, culture and established patterns, such as a four-leaf clover that brings happiness , a green light on the road, or even the freshness that mint leaves bring.

The Psychology of the Color Blue
RekinySukcesu.pl, Facebook, Samsung, PayPal - logos with a dominant blue color
The color blue is most often perceived as the color of technology , subconsciously it indicates stability , a forward-looking approach , productivity , professionalism , purity , truthfulness , sincerity . This color, thanks to such a tone, arouses great trust among recipients, which is often used by insurance agencies or banking systems. The color blue can also be perceived by some as a sad color, associated with depression .

The Psychology of the Color Purple
Milka, Twitch, FedEx, Yahoo! - logos with the color purple
People very often perceive the color purple as a mysterious color , symbolizing magic and mystery . In addition, this color arouses such emotions as a sense of wealth , affluence , luxury , common sense , courage and has a very strong spiritual overtone , which is why it is often identified as religious . It is definitely an exotic and rarely encountered color.