Marketing and Digital Marketing are broad areas, with many opportunities for professio

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Starting a new career in marketing is often an exciting proposition, one that can transform your life for the better.

However, many people in this field of work feel stuck , a common problem some of the important considerations that can be very difficult to overcome if you don't work hard and stay focused and motivated.

Given this reality, today we bring you information that will help you expand your career towards broader perspectives , in order to stand out and access attractive opportunities. Here you will find the ABC to reach the sky in your marketing career, regardless of whether you are a beginner or experienced professional.

Take note!

What is a marketing career?
Traits of the best marketers
Potential Income for a Marketing Career
Digital Marketing: A Field in Constant Growth
Career options within the world of marketing
Expanding a career in marketing
What is a marketing career?
Simply put, marketers are people who find ways to advertise and spread the word about a business and keep it relevant within its industry.

A marketing career can take on multiple tasks related to this main goal and provide many benefits to those who practice it . Some of the tasks performed by specialists in this field are:

create new advertising campaigns that are fun, innovative and successful;
execute these plans in a way that stays within a company's budget;
react to changes in marketing trends and consumer patterns, should they affect a marketing program and its success;
ensure that all marketing campaigns remain aligned with the brand's essence;
transform the needs and demands of a company to achieve greater success.
All of these approaches will vary depending on the type of procedure a marketer performs.

Unfortunately, many people trying to start a career in Marketing don't have the right profile to handle all of these demands. While it may seem easy to create ads and run sustained campaigns, a marketer's personality traits will determine their potential levels of success .


Traits of the best marketers
Even the most dedicated marketers can find their careers stagnating if they're not a good fit for their role.

This problem often resides at the core of their being and can be difficult to overcome. As a result, it is essential to know the characteristics of the best and most successful marketers :

Academic background
To be successful, you will need an appropriate educational background in a related field, such as marketing, management, business, psychology, communications, economics, public relations, or journalism.

Public speaking
Many marketers must address large groups of people and improve their public speaking skills as much as possible.

If you are not comfortable with this process, you may need to take classes to strengthen this skill.

Troubleshooting
Problems with a marketing program can arise at any time, and a promising career needs someone ready and willing to adapt to these demands and change their approach to meet the needs of their clients.

Creativity
Marketing is an art form in many ways. For example, you will need to create several unique slogans and visible advertising that will stand out from the crowd, attract attention, and capture the imagination of your potential customers.

Logistics skills
Executing a marketing program requires a good understanding of several logistics techniques.

For example, you'll need to fully understand how to translate physical advertising methods from one location to another and integrate a digital program into a client's needs.

Beyond these factors, good marketers must also embrace continuous learning to advance their careers .

For example, they may need to do internships to learn more about various techniques and skills. These programs also help make it easier to choose a career that works best for them.

Potential Income for a Marketing Career
Marketing can be a very financially rewarding field when approached properly.

The salaries and income of these professionals vary primarily according to the position and the country in which they practice their career.

In Mexico, for example, the population of graduates of careers associated with marketing has an average salary of almost MXN 13 thousand per month , while the average income in the country is less than MXN 7 thousand.

This reflects that marketing professionals are privileged, as they earn almost double the nation's general average income.

In the United States, one of the highest-paying markets for these professionals, a marketing specialist can earn around USD 71 thousand a year .

Digital Marketing: A Field in Constant Growth
Many marketing careers have started or expanded into the digital field sooner rather than later.

This is because Digital Marketing has become one of the most important and efficient ways to develop the success of a company .

Reach a lot of people : Everyone who uses their phone or computer to search for a potential business or check their social media can see dozens of ads a day.
Boost your search engine results : Ranking high in search engine results increases your chances of reaching many potential buyers around the world.
Improve Online Sales – With online sales being more crucial than ever, Digital Marketing improves a business’s reach and marketing numbers.
There is no doubt that most companies have transformed their activities in the digital environment, thanks to practices such as storing data in the cloud or selling online.

As a result, focusing on Digital Marketing is critical to success in a marketing career . This fact is particularly relevant during these days of social isolation due to Covid-19 .

Career options within the world of marketing
When starting a career in marketing, it is crucial to find a path that interests you and fits your potential income needs . Some possible jobs include:

SEO Manager: Focus on improving a company's SEO content to ensure it ranks as high as possible within search engines.
Content producer: writes, edits and publishes articles and content that attract readers' attention and facilitate their participation.
Marketing Managers: Take control of a company's overall marketing approach to ensure it executes all of its functions correctly.
Data Scientist: Those who love analyzing numbers and examining marketing statistics may love this field and its unique duties.
Other options to consider within this universe are social media manager, machine learning engineer, growth marketer, and many more.

Expanding a career in marketing
Success in your marketing career doesn't have to stagnate if you know how to continually move forward, focusing on new and innovative fields.

The 5 tips below will make this process easier for you to understand and help you advance your career by leveraging your skills and meeting your needs.

1. Expand your training
A successful marketing career is built on education and training. These are vital elements to continually expanding your success.

New concepts are being created all the time that can transform the world of marketing overnight. It is important that you are ready to adapt to these methods to keep your career focused and successful.

Find courses to gain advanced marketing knowledge and schedule regular updates to your formal training.

By doing so, you'll stay on top of various trends within the marketing world and ensure that your career doesn't stagnate before you even have a chance to take off.

2. Expand your social networks and contacts
A marketing career will slow down significantly if you rest on your laurels and don't advance in every possible aspect.

For example, you need to continually expand your social network to increase your customer reach and improve your future marketing reach .

Attend marketing group meetings, talk to everyone you see at various social events, work with marketing professionals you trust, get out into the community and talk to business owners. Be as friendly as possible and talk to people, making lasting connections.

3. Foster real friendships
The business world is full of fake smiles, empty words, and crossed-finger handshakes just about enough to describe them. And a marketing career is no different, unless you make a concentrated effort to foster real friendships that build trust .

Honesty is the best marketing policy, as is transparency. As you prove to your clients that you can be trusted, they will reward you with bigger and better work. And you will gain a positive reputation as someone who can get things done without sharpening their knives.

4. Always stay on top of trends
Being a trend-monger (someone who continually chases the most significant and contemporary ideas) is not a good idea because you will always be left behind.

Instead, it would be better to anticipate marketing trends and integrate them into your operation to stay ahead of the competition.

Read the latest marketing blogs , pay attention to training, talk to people in your field, and continually check for upcoming reports on business changes.

By knowing where the market is headed, you can anticipate these changes and advance your career more effectively.

5. Prepare for challenges
Finally, a career in marketing is not worth much if you do not take risks and face all challenges with vitality and vigor.

Yes, taking on new concepts can be a challenging prospect, but doing so gives you the opportunity to move forward and succeed where others fail.

Remember: You will regret 100 percent of the risks you never took .

As you can see, success in a marketing career depends on people's discipline, determination, perseverance, imagination and preparation.

If you are willing to push yourself to reach new areas of success, you can do almost anything.

And if you want to keep learning, check out our ebook on marketing and sales metrics!