Why is Facebook still key to connecting with an audience of adults over 40?

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bitheerani319
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Why is Facebook still key to connecting with an audience of adults over 40?

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Facebook has seen sustained growth among users over 40, while its popularity among younger audiences is steadily declining. According to the Pew Research study, these are the main reasons why the platform is attractive to a more mature audience:

Personalized and controlled content : Unlike what happens on other social networks such as Instagram or TikTok, on Facebook users receive less content from unknown accounts (except advertisements), which creates a cayman islands phone number list comfortable and less invasive environment.
Easy privacy settings: Adjusting the level of exposure of your own content is easier and more intuitive, providing a feeling of greater control.
A place for relaxed connection : Many users define Facebook as a place to chat with friends, participate in debates and connect calmly, without the rush of other platforms.
Perception of greater security : Although toxic content is not absent, there is a belief that on Facebook the risk of interacting with this type of content is lower.
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