New AI features for advertising optimization

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Google Ads and generative AI offer a new perspective on advertising.
At DMEXCO in September 2024, Google announced the addition of generative AI to its advertising interface, which will allow advertisers to create and optimize ads more efficiently and creatively. This integration focuses on improving personalization, generating more relevant creatives for users in real time. Google's generative AI, for example, makes it possible to create multiple versions of an ad in seconds, using audience data to deliver content that is tailored to each stage of the conversion funnel.

Additionally, Google has announced improved support for advertisers with Performance Max campaigns . This type of campaign currently uses AI to automatically optimize ads across Google’s various placements. But this feature, esinc email database list powered by generative AI, will allow for more precise targeting and better results without the need for constant intervention from campaign managers. This will allow us to go beyond simple automation; AI will be able to generate new creative ideas that align with business objectives.

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Performance Max: New controls and insights for optimal performance.
Another innovation announced by Google during DMEXCO was the new Performance Max tools that will allow advertisers to have more control over their campaigns, something that until now was very demanding for advertisers. Among these updates, there is a tool that will allow advertisers to identify which creative resources work best on each channel and how they are contributing to conversions. This will be essential to optimize investments in real time since campaigns can be adjusted based on specific performance data.

Additionally, advertisers will now be able to manage budgets more accurately thanks to AI. This feature will provide insights into budget usage throughout the month, helping to allocate the budget in the most optimal way.

Google is not only focusing on creating and serving ads, but also on making life easier for advertisers with new features that improve campaign management. With the launch of new management options, ad customization and real-time audiences, Google will give experts the option to respond quickly to changes in the market and user preferences.

Generative AI will also be integrated into video and display campaigns, allowing for more impactful visual ads to be created with less effort. This technology is based on advanced machine learning models, which not only improves the user experience but also simplifies the work of experts.

Conclusion
Google’s generative AI and new Performance Max tools represent a major step forward for advertisers looking to maximize the performance of their campaigns. These innovations not only increase campaign efficiency, but also allow for unprecedented customization in the advertising ecosystem. There is no doubt that these changes will mark a before and after in the way of managing Google Ads campaigns, thus giving paid media experts more exhaustive control over their advertising strategies.

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