A correct choice of font will help to improve

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This way you can work on different objectives , such as: Promote a product or service. That the user fills in the fields of a form. To make certain types of information known. In addition, with these hyperlinks you will have the option to measure what your subscribers do: How many times they clicked on each of the links, which specific links they used, etc. 8.- Choose the font and color for the text typography well This is another essential aspect for creating excellent plain text emails.the readability of the content . For this reason, it is advisable to use standard fonts such as Times New Roman, Arial or Verdana. On the other hand, in relation to the colours to be used, it is interesting to start by respecting the idea of ​​black on white.


And the use of blue for links. However, colour and gmx email list typography are some of the resources you should play with to stand out and attract the attention of users. 9.- Respect the blank spaces Another element to take into account is the relationship between content and white space, which is another way of organizing the structure of the entire text. What this resource achieves is that the user rests his eyes. In addition to providing a sense of balance necessary for plain text emails to be effective. 10.- Use a professional emailing platform Email marketing commandments: tools First of all, without a professional email marketing platform you will not be able to have two versions of your messages . They will have to be sent as separate messages. For this reason, it is advisable to use tools that not only make this task easier for you, but also help you to carry out other actions in a simple way.