Christmas is the best time for influencers

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Christmas isn’t just the time of lights and carols, it’s also the time when shopping booms. A large percentage of people consult reviews or recommendations from influencers before purchasing a Christmas gift. It’s the ideal time to leverage their credibility and emotionally connect with your audience. Before we give you the strategic guidelines, let’s explore the key reasons why Christmas is the prime time to boost influencer campaigns:

1. Increase in advertising spending at Christmas
Brands are increasing their digital marketing spending significantly during the Christmas season, and it's no coincidence: in 2024, the global budget for influencers could reach $35.09 billion, with an average annual growth of 11.61% until 2027. If you're not present during these dates, your competitors will be, and that's where you lose ground. In addition, platforms such as Instagram and TikTok, with the authenticity of micro and nano-influencers, become the best showcase to connect with people just direct moving leads email lists when they are most willing to buy.

2. Greater consumer willingness
66% of Gen Z admit that their purchasing decisions are influenced by the influencers they follow. That is, not only do they inspire confidence, but they are often the reason they decide what to buy. On the other hand, 93% of creators would be happy to collaborate with brands, even accepting product exchanges. At a time like Christmas, when everyone is looking for gift ideas, this opens up a lot of possibilities for brands and influencers to easily and effectively partner up.

3. Superior engagement on key platforms
During the holidays, platforms like TikTok and YouTube experience significantly high levels of engagement. For example, videos on YouTube achieve average engagement rates of 49.5%, a key statistic for brands looking for impact and conversion in their holiday campaigns.

4. Change in user preferences
The use of ad blockers, which affects 31.5% of users globally, has forced brands to rethink their advertising strategies. Efforts have increasingly been directed towards influencers, as their genuine and organic connection with their followers cannot be blocked, giving them a huge advantage. At Christmas, this advantage is further magnified, as consumers seek honest and relatable recommendations for their festive purchases.

Choose the perfect influencers for your brand
If you're involved in this world, you'll know that selecting influencers isn't just about looking at who has the most followers. At Christmas, it's key to look for profiles that convey values ​​like family, tradition or sustainability (depending on your niche). It's a very special time of year, when consumers are more sensitive and looking for something that resonates with them on an emotional level.

If you're just starting out or your budget isn't huge, don't worry. Micro and nano influencers — those with smaller but highly engaged audiences — can be the best option. Many of them have a closer relationship with their followers and a much higher engagement rate than big influencers. Plus, at Christmas, users are often more open to honest recommendations from creators they trust, rather than traditional commercials. While big names can be tempting, it's the genuine connection these creators have with their community that really matters.