A simple webinar requires many hours of work that marketing professionals often seem to overlook.
Get started with the following steps to plan your event and get organized.
1.- Set the goals
ROI ( return on investment ) affects each and every one of the company's marketing actions, regardless of their magnitude.
That's why you need to set goals that allow you to measure the return on investment in event marketing.
If your event isn't monetization-oriented, whatsapp canada don't just focus on reaching the ideal number of registrations or attendance.
Set your goals, whether it's visibility, lead generation , or community growth.
Then, establish the metrics that allow you to measure these objectives.
For example, if your goal is visibility, establish which indicators will allow you to measure it, such as mentions in the media during and after the event or on social networks.
2.- Schedule
A good way to avoid being caught off guard is to set an ideal day and count backwards to know when you should start preparing.
Obviously, attending a trade fair where you have to set up a stand will not be the same as organizing an event with influencers.
3.- Subcontract
There is no company in the world that does not have a tight marketing budget.
If their managers are even remotely sensible, they will save as much money as they can.
That doesn't mean you have to do everything yourself.
If your event includes aspects that you do not cover, it is better to suggest to your superiors that you increase the budget than to make a fool of yourself.
An example of a well-organized event - #WeighThis
As an example of a well-organized event from which you will probably learn a lot more (good concept, good execution), I want you to pay attention to this video:
Youtube video thumbnail
Lean Cuisine is a frozen food brand that is struggling to shake off the “unhealthy” food label.
To this end, they created the #WeighThis event: with Grand Central Station in New York as a backdrop, marketers invited travellers to weigh themselves by what they truly valued, rather than by their weight in kilograms.
One woman weighed her love for her children, while another weighed the courage of returning to college at 55 to further her career.
Thanks to this campaign and the event organized, Lean Cuisine achieved more than 204 million impressions in media, social networks and visits.