6. Conduct competitive analysis

[phonenumber]

hemselves in Mickey Mouse ears with the hashtag #shareyourears, and Disney then donated to charity for each post. They combined a hashtag with user-generated content and an activation offline—donations to an organization that mattered to the brand. The success of this campaign could easily be tracked with the reach and mention volume of their specific hashtag.

Applying hashtag insights to competitive analysis slovenia b2b leads helps you better understand how well you’re performing against your competition.

Consider the long-standing friendly rivalry between McDonald’s and Burger King. At the moment, 2.7 million unique posts have been created on TikTok with the branded hashtag #mcdonalds, compared to just over 380k for #burgerking.

The #mcdonalds hashtag on TikTok, which has over 2.7million unique uses as of 2024

This shows that more people create content about McDonald’s, giving them a far stronger reach on TikTok overall. Analyzing your competitors like this reveals new strategies and differentiation opportunities that weren’t considered before.

Use the hashtag search function to surface all the posts and conversations happening around your brand’s hashtag compared to your competitors. Looking at posts using specific hashtags gives you qualitative details to understand conversations happening around your brand and your competition, plus your share of voice in the market.