It is very important to highlight the difference between

[suhasini523]

Difference between target audience and buyer persona : target audience and target. This is one of the key nuances of Social Selling, knowing people's habits, interests, factors that determine decision-making, fears and desires, trying to get to know our interlocutor as much as possible in order to help them and make their decision-making process easier, and knowing how to acquire our product or service will help them overcome their fears or satisfy their desires.

2. Online communication channels: Having a well-defined buyer persona will make it easier for us to make decisions about which channels to broadcast our information and which will be best for attracting our poland whatsapp resource clients. The queen of Social Selling to get better clients is Linkedin, the professional social network par excellence of the current market, but this can change depending on your potential client and you should reflect on this question before you start broadcasting information, to optimize your resources as much as possible and use a sniper strategy.

Social Selling to get better clients

My recommendation at this point is that you focus on at most five channels (and there are quite a few) of all the possibilities that currently exist and that you analyze the results. Based on this information, you can maintain these five main channels and gradually expand them, or if on the contrary one does not work, change it for another and constantly analyze the objectives in order to obtain good results from Social Selling to get better clients.



Example of channel selection to use Social Selling to get better customers:

Linkedin (1) as the main communication of my Social Selling strategy but complemented by the Website.
Professional Website (2) where I share information on Linkedin, this is complemented with YouTube videos.
YouTube (3) where I share information.
Facebook (4) which I use above all to listen to my potential clients and get to know them outside of their professional aspect (that is what Social Selling is about to get better clients)
I alternate between two fifth channels, depending on the type of client I am targeting:
Telephone (5) My main objective is to set up a meeting with the potential client and be able to meet with him in person.
Email (5) There are some clients who prefer to communicate by email and it is a good opportunity to do so, leaving them more privacy and time to decide. In fact, the second of my objectives is to capture the email of the potential client in order to send them more personalized information.