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The idea of cooperation between beauty salons and photographers was first proposed in the publication “Marketing Plan for a Beauty Salon,” which was published several years ago. The book describes the partnership as mutually beneficial. Indeed, in order for a photographer to take a beautiful portrait photo, the work of hairdressers and makeup artists is required. To everyone’s surprise, just a few years ago, such cooperation seemed futile to entrepreneurs who owned beauty salons.
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As a rule, the partnership begins with a trial free promotional project. Photographers themselves find a suitable beauty salon, after which a mechanism of interaction is established, the result of which is stable, long-term and mutually beneficial cooperation.
But famous photographers do not always go to meet you halfway, often, if the salon has just opened, its manager faces a situation when all the famous photographers have already been taken and it is not possible to establish cooperation with them. What to do in such a case? Marketing experts advise buying a camera and taking pictures of your clients yourself. As a rule, several photos are taken before the procedures, and then the finished result.
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It is best to upload photos to the website and also publish them on social networks, so that satisfied clients can find their images and repost them, spreading the word about your salon to their friends and acquaintances.
You can also regularly hold competitions, choosing a winner from several photos, for the first - third place you can offer some services, VIP cards, discounts for free. This element of beauty salon marketing will not require significant expenditure of effort, time and money, and the result will be positive.
Today, the problem of beauty salon marketing is not so much the high competition in the cosmetic services market, but the need to monitor constantly changing conditions, social life, and virtual reality. It is necessary not only to provide high-quality services, but also to conduct an effective advertising policy so that consumers are always aware of the beauty salon's affairs and the range of services provided to them.
To ensure that clients can learn about promotions and news in a timely manner, start a personal blog in which you inform about all changes in your salon. If you bought new equipment, tell about it and its features. If the list of services has changed or you have started to provide new services that your competitors do not have, inform the maximum number of potential clients about this. Present your successes in such a way that a client who visits your beauty salon can explain to her friend how your establishment differs from competitors and why it is worth going there.
When developing your company's marketing strategy, pay attention to non-standard methods and techniques that have become quite relevant in recent years. Don't waste time on cold calls, it's better to collect a database of clients who are definitely interested in receiving cosmetic services, and send them personal advantageous offers, for example, by email or a personal call, in which you can tell in detail about an individual approach and interest the client.
As a rule, grateful consumers easily leave contact information. Having developed a database, you can safely begin to form individual offers. Try to get each client of the beauty salon to leave a review of their visit, find out from them how and where they learned about your establishment, what services they are ready to order, what your promotions and offers seemed interesting to them and what procedures they are missing in your salon.
Based on the data obtained, you will be able to optimize the marketing policy of your beauty salon and make it as effective as possible, develop and form new types of service, understand what equipment is worth purchasing. You will also have the opportunity to exclude from the price list services for which there is extremely little demand, by training your specialists in special courses and focusing on more popular and modern procedures.