You cannot host a webinar without registered contacts, and contacts cannot register without filling out a form.
Because webinars are higher-involvement than a traditional ebook or whitepaper, asking users to submit a form in exchange for signing up is certainly a no-brainer. Webinars are great middle-of-the- funnel content offerings , meaning a visitor is showing a keen interest in what your brand has to offer.
This high-interest exposure allows you to capture essential details about your leads without being too intrusive.
The phone number, for example, is a detail that, when south africa whatsapp resource obtained in the middle of the funnel, allows your team to stay in touch in a more personal way.
Gathering customer details allows your team to better understand the prospect's problems and how your company can be a solution to that problem.
By capturing this type of information, you can better tailor sales conversions and create post-webinar communication. More importantly, capturing leads through a registration form can allow you to better measure the ROI of your webinar.