Kerning and Keming are two sides of the same coin
Another curiosity between Kerning and Keming is that the word that is read if you write ' filipina whatsapp Kerning ' with poorly executed kerning is Keming.
On the other hand, tracking is often confused with kerning, but the concept is a little different. Tracking involves adjusting the spacing throughout the entire word , once the correct space between each letter has been determined. Tracking can be used, sparingly, to change the space between each letter at a time.
It is generally used to fill a space that is larger or smaller than the type currently fits within its parameters. Or to make a single word appear larger and more impactful. You should be very careful when changing the tracking, as it can cause difficulties in reading.
Kerning and Tracking
Tracking is a temporary alteration of the natural space between two or more consecutive characters selected by the user of a typeface in a desktop publishing program. Natural space is defined as the space established by the typeface designer. This is what English speakers call Set and we call Prose .
It is said to be a temporary alteration because it only occurs in a certain group of characters within a specific computer file. It is, therefore, a circumstantial parameter that can be modified by the user. It is possible to both increase and decrease the space between letters ( Tracking ), which in Spanish is called interletreado ( Martínez de Sousa ), interletraje or interletrado.
How to improve the typography of your landing page
Infographic on typography
To understand what Kerning and Keming are and take them into account when creating quality reading, it is essential to adjust the space between characters . Here are some tips to improve the typography of your landing page:
1.- Before Kerning, take care of Tracking and Leading
Leading
Before you start adjusting the telepath, you must do the Leading and the Tracking. First you will need to adjust the space between the lines (Leading), then between words (Tracking) and then the Kerning (space between characters).
If you work on Kerning before, all your work will be wasted when you do both Leading and Tracking afterwards. And you will have to adjust it again.
2.- Do not use automatic Kerning
automatic kerning