“Right now, most of my work day is spent collecting statistics and analyzing data.
I look at how many people got into the bot, how far they got, how many times they clicked on this or that button, how many people left a phone number or email, or wanted to contact a manager. For analysis, I make tables where I calculate the conversion of each action.
Next, I look through the client deals that came from the bot in the CRM system - is everything okay with the integration, what stage is each lead at that left contacts, and I enter everything into tables.
This is quite an interesting and useful process - to see how many and who we have in our database. Then, based on this knowledge, we can edit our funnels."
For example, you will notice that after one message users often vietnam email list unsubscribe from the mailing list. This means that something in this place confuses them and it needs to be adjusted.
Or readers do not see the target button and try to reply with a message. and explaining how to act correctly. A messenger marketer, like a sculptor, cuts off the unnecessary, steps aside, looks at the result and returns to work again. The only difference is that honing the funnel sometimes does not end at all. There is always a detail that can be improved to achieve maximum efficiency.
ANASTASIA BAZHENOVA
Copywriter at Townsend Agency
"The main task of any chatbot is to lead the user to the target action. A variety of engagement methods are used: intrigue, tests, quizzes, gifts and bonuses.
But if your bot is useless to the user, all this will not bring any results. So first think about the content, and only then about the wrapper.
Then it is worth correcting the text
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