Social media as television

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Obviously, this trend hasn’t gone unnoticed by major social media platforms. In May 2021, Snapchat created 128 original scripted, unscripted, and documentary series to target Gen Z. For its $1 billion creator fund, Facebook is looking for video creators . In addition to advertising 10-minute videos, TikTok has also invested $1 billion in video creators. However, YouTube is dominating as the platform users turn to for video entertainment. Nearly 40% of YouTube ad impressions in the US now take place on TV screens, according to The Information .

There is certainly a lot of marketing potential to explore. Longer videos are attracting creators. Marketers might consider collaborating on them for a valuable return on investment. While YouTube is the leader and investing there is definitely reasonable, try to be one of the first to advertise on 10-minute video essays on TikTok . Take advantage of the new algorithm that is also pivoting to show longer videos on social platforms with a longer video strategy.

These tips from Kolsquare can help you script your next video: start with a hook, make your information more shareable, provide context, add an extra layer of value for your followers, and include a call to action .

Ideas for longer videos on TikTok
You can freely choose the topic of your next long-form video. Video essays have been created to entertain fan theories, explore video game lore, dive into history, or explain or critique trends . Lindsay Ellis, Natalie Wynn of ContraPoints, and Abigail Thorn of PhilosophyTube are some of the most well-known video essay creators.

Madeline Buxton, YouTube’s director of culture and trends, says: “ Video essays are a for finance directors email database list m that has lent itself particularly well to pop culture because of their analytical nature. […] We’re starting to see more creators using video essays to comment on rising trends on social media. They’re serving as sort of real-time internet historians by helping viewers understand not just what a trend is, but the broader cultural context of something .”

10-minute TikTok videos can cover academic or intellectual topics, such as Crash Courses, or discuss all kinds of cultural and political phenomena. After all, there is an art to summarizing important topics in a short and spicy way . Your target groups and ROI will thank you for it.

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