The end goal is always the same - sales

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The goal of UX copywriting is to describe the product so that any person can comfortably work with it. Text format. A regular copywriter creates different content, from product cards to longreads, presentations, and YouTube scripts. UX copywriters mainly work with microtexts, sometimes consisting of one word.


Teamwork. The copywriter is guided by the assignment from marketers, SEO thailand consumer email list specialists, editors (depending on the goals and budget). At the same time, he can work independently. The UX copywriter is a team player. He must constantly communicate with the designer, developer, analyst to clearly understand what he is writing about. This is especially true for complex technical programs, where dozens of questions arise daily.


Performance evaluation. Performance indicators of regular copywriting are page view duration, bounce rates, scroll map, conversion, search engine ranking. The work of a UX copywriter is evaluated by daily visits, number of completed transactions, reviews, repeat visits, time spent on tasks. Tasks of a UX copywriter Large employers – Yandex, Megafon, Sber, Avito – usually employ a UX copywriter as part of a team.