What is Black Friday?

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Black Friday is the popular day after Thanksgiving that marks the start of the shopping season. It is the busiest shopping day of the holiday season.

Historically, Black Friday can be traced back to the mid-20th century. The Philadelphia Police Department first used the term to describe the chaotic traffic the day after Thanksgiving. Businesses adopted the egypt consumer mobile number list term as it gained popularity.

Traditionally, businesses would open their stores as early as 5 a.m. and offer in-store deals for everyone to get an early start to Christmas. However, the shopping frenzy has recently moved online, and 2021 set a record.179.8 milliononline sales during the long weekend.

According toNRF, 46% of holiday shoppers started shopping earlier than usual in 2021. The average shopper completed 28% of their shopping by early November.

When it comes to Black Friday marketing tactics, there's no one-size-fits-all solution. Instead, it helps to consider what your customers will like most. However, a few proven strategies can help youBlack Friday dealsand marketing plan.

Plan your Black Friday deals . Keep in mind that Black Friday is all about discounts and deals. So planning your sales will be key to preparing for Black Friday.

Customers will visit your store on this day expecting to find a unique Black Friday deal. So make sure to choose something distinctive, extraordinary, and unique.