Snapchat is a pioneer in integrating AI for premium users

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Snapchat is the first social network to integrate chatbot elements for Snapchat+ subscribers . Called “My AI,” it delivers AI-generated responses via GPT Chat. The chatbot was launched last November and has been making waves ever since. The tool cuts working hours in half, composes notifications, and now also chats with Snapchat Premium users.

So-called “Story Replies” use AI to suggest pre-written messages, deliver compliments, or respond with reactions and jokes. The network writes the following on its own blog about the AI ​​integration for Snapchat+ users: “ My AI can recommend birthday gifts for your best friend, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed friend. Give My AI its own name and customize the background image for your chat .”

This integration of AI technology is part of a broader trend in social media where companies are using machine learning and natural language processing to create personalized and engaging experiences for users. For marketers, this means having to understand audience preferences and behavior even better, while working more closely along privacy lines.

Another update coming to Snapchat in March 2023 is the expansion of the sound feature. Since the launch of Snapchat Sound , there have already been 2.7 billion musically accompanied videos that have been tapped over 183 billion times, according to Snapchat . This month, Snapchat is expanding that sound feature by offering users song recommendations that can be paired with AR Lenses and used in Snaps and Stories. These “Sound Recommendations for Lenses and Sound Sync for Camera Roll” are part of Snapchat’s efforts to offer users a more immersive and interactive experience on the platform. So as a marketer, consider how you can incorporate music into your Snapchat influencer marketing strategy .

Snapchat’s head of music strategy , Manny Adler, said on the platform’s own b vp manufacturing production email database log: “ By expanding Sounds, Snapchat is making it easier and faster for Snapchatters to discover and share the music they love with their friends. Snapchat has also created a unique way for artists to reach a valuable, engaged audience and get fans to listen to the full song on streaming services .”

Podcasts with and on YouTube
In August 2021, YouTube announced the launch of a new feature that allows creators to convert existing YouTube videos into podcasts through the YouTube Studio platform. The update is now expected to make it even simpler to convert video content into audio-only formats , allowing YouTubers to potentially reach new audiences through platforms like Apple Podcasts and Spotify.

Creators can access the YouTube Studio dashboard and easily select the videos they want to turn into podcasts. The audio files can then be published directly to their YouTube channel or exported as an audio file. It is also possible to customize titles , descriptions and images, as well as add audio ads and sponsorships. Especially the sophisticated YouTube analytics can be interesting for marketers if they want to integrate the new feature into their next influencer marketing strategy.