Choosing the best call tracking: review of

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12 services and comparison table Business factors – what is behind the website Separately, the researchers from Ashmanov and Partners identified parameters that are not necessarily directly related to the above factors (product range, site size, traffic, etc.). Thus, the authority, competence, and reliability of a commercial website are based on the following criteria: positive reputation; experience in the relevant field.

Comprehensive information about the company (the importance of the iraq consumer email list phone number and address was mentioned above, and the rating in Yandex and Google is also influenced by the ability to order a call back); detailed information on customer service; user reviews (shows correlation with position in both search engines); recognition by the manufacturer (example: official dealers for cars); regular editing and updating of information; + special criteria for certain industries and types of content (for example, medical sites should only have professional content).


Another important parameter, according to the study, is presence in social networks, with a tendency to grow. Groups are currently available for 71% of sites in the top 30 of Yandex/Google. The authors of the report highlight Facebook and YouTube as the most important (the latter is also associated with the presence of video on the site). An interesting observation about prices – their presence on the site is important, but not specific amounts.