Showcase new products on your belize b2b leads profile with Instagram Story Highlights
You don’t have to let your stories disappear after 24 hours. To highlight new product launches on your Instagram profile, add relevant stories to a single highlight reel. You can add any active or archived story to your highlights by clicking the Highlights button at the bottom of the screen. If you're creating a new highlight, you'll need to add a title and highlight cover.
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Below, @omsom highlights the brand’s launch of soy noodles in a feature. The first story introduced the product line, and each subsequent story showcased a new product. Most stories include link stickers so customers can easily click to purchase a single product or browse the entire product line on the brand's website.
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Remember, the Story Highlights that appear first on your profile are your most recently updated Story Highlights. So if you have multiple highlights in your account and your team updates them regularly, your product launch highlight may end up being pushed to the back of the queue. Be sure to update your product launch highlight by adding a new story so it shows up first on your Instagram profile.
While Stories are often ideal for pre-launch, a brand’s Instagram feed is often better suited for introducing new products. There’s no right or wrong type of content for product launches, but Instagram carousels have the highest average engagement rates, so this format is a good choice for important announcements.
Use the following strategies to increase your Instagram sales.
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