Things to consider when starting web marketing

[robiulhasan]

Tie-up advertising
Tie-up ads, also known as native ads, are ads that are displayed in the same format as articles and content within media. Because they are not easily recognized as ads, they are more likely to be read by viewers of the media, and r&d directors email leads are more likely to lead to results. On the other hand, advertising fees tend to be higher than other media.

Social Media Advertising
Social media advertising is advertising that appears on social media timelines and company accounts. The distinctive feature of social media advertising is that it allows for highly targeted and precise ad delivery based on user attributes collected by the platform.

Unlike SMM, SNS advertising is a one-way delivery, so it does not place a large burden on marketers. On the other hand, it is difficult to interact with customers, so it should be used in conjunction with SMM as necessary.

Web marketing does not end with the implementation of the measures. It is important to frequently analyze the access to the website and landing page and go through the PDCA cycle (Plan → Do → Check → Improve). Marketers are required to have the skills to use the major access analysis tools such as Google Analytics and Facebook Insights.