For many years, our agency has been engaged in SEO promotion, attracting a large team of specialists for this work. Managers develop a semantic core and strategy, draw up a work plan, set tasks for performers, analyze the results of promotion. Programmers optimize websites. A copywriter writes SEO texts . And most of the work is devoted to writing and developing articles on various topics: from choosing flowers for September 1 to arranging the foundation of a wooden house.
There is an opinion that SEO texts should be professional with an why you need this database abundance of complex technical terms. Although most optimized articles are written in easy understandable language. In our article, we decided to compare what results dozens of simple SEO texts written by a copywriter and several expert ones written by specialists in this field will bring.
It's better to get a C than not to get an A.
SEO optimized text should be written correctly and understandable to the reader. But trying to achieve perfection, many proofread every letter, increase the volume due to new valuable information from the manager - articles are sent for revision to the copywriter or polished by the company's specialists. As a result, more than one generation of company marketers may change before the text is approved.
The task of SEO optimization is to bring the site to the search for a specific request and attract the user. Even if a person does not find a comprehensive expert answer to his question in the article, he will still end up on the site. Then the user can follow the menu links, look at products/services, read other articles, etc. After all, he already knows that he has ended up on the site of the right company from the area of interest.
Thus, even a simple SEO article attracts traffic with high-quality use of keywords. You invest a little, but gain many times more in the long term. Remember that not all people come to the site to read. And since we have touched on this issue, it is worth recalling how they do it. Most people read texts on sites along the contour of the letter "F" - first two horizontal glances at different heights, and then a vertical one along the left part of the text. Quickly, quickly, by headings. Only a few will begin to read carefully.
Simple SEO text or expensive expert material?
Simple SEO text or expensive expert material?
Simple SEO text or expensive expert material?
Simple SEO text or expensive expert material?
Simple SEO text or expensive expert material?
Simple SEO text or expensive expert material?
Weight matters
There are people who love longreads and read volumes of War and Peace before going to bed, and there are users who typed "buy a metal door in Vologda" into Yandex or Google. They don't need to be told about the advantages of metal doors, most aren't even interested in the technology. Of course, you can talk about the characteristics of your products, but you shouldn't write a whole treatise on the impact toughness of steel.
Writing SEO texts of 2000-3000 characters for a website is your opportunity to quickly advance in search. Users read such articles to the end if they are interested in the topic, that is, the request matches the content. In order to achieve this, the copywriter uses a list of keywords from the collected semantic core of current user requests.
Let's compare one expensive expert article of 10 thousand characters and 5 simple SEO texts written by a copywriter for different keywords. Even with equal time expenditures, these options differ in significance for search engines.
In the title of one article you work on 1 request, and in five articles - 5 requests. This gives you the opportunity to attract more people and increase the weight of the site as a whole. And if your pages are also interlinked, then this is perfectly perceived by search engines.
Write texts for your clients
What's the point of writing SEO-optimized text if it only decorates the website page and only the company director admires it. First of all, you need to interest and please not him, but the user. Who could it be:
builders who need to buy lumber quickly and cheaply;
women tired after a working week and wanting to sign up for a massage;
aspiring businessmen who need cheap cargo transportation of goods in Russia;
young girls on maternity leave who are looking for a doctor/baby food/things/work, etc.
Each category of users needs its own SEO-optimized text. A simple, useful article written by a copywriter in the language of the reader with keywords, meta tags, headings and the right accents is more likely to reach the TOP of the search than expert material from your leading technical specialist without keywords, which will also cost you quite a lot.
Distribute your SEO budget wisely
First, write 50 simple, short articles for specific queries. Once they move up in search results, you can refine the pages:
place prices and calls to action;
add buttons and feedback forms;
improve articles, use more expert opinions in them.
In other words, work on converting people who clicked on the article's request into clients. There is no point in wasting time and money on expert material that may not make it to the TOP, and therefore, users will not see it.
Conclusion: it is better to have a simple SEO text in the TOP than an expensive expert text in the desk drawer
You shouldn't show, agree on, or force your specialists (electricians, engineers, technical directors) to write texts for SEO. Firstly, they are not copywriters, and secondly, everyone has their own opinion: one technician may well criticize the text of another technician in his own company.
Don't put it off! While you are just about to start, your competitors are already working on promotion. And every day they are getting closer to the top positions of search engines. Even if your page with text written for a request has not reached the TOP, it still has a positive impact on the site. Search engines know that it exists, which has a good effect on indexing. Now sites with a large number of pages with high-quality unique texts for different key requests win.
If you want to understand the topic more and understand how to write SEO text, read another article of ours . In it, we outlined the main criteria that help in website optimization.
Focus on your business and leave your internet marketing to professionals. Order texts for SEO promotion from experienced copywriters. For example, from ours
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