How to view and interpret Instagram statistics to boost your marketing strategy?

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Viewing Instagram statistics can be a very useful way to get an overview of your performance and make it easier to make decisions that will allow you to boost your strategies on this social network. To follow the statistics, the platform offers the Instagram Insights section, which provides data on interactions, new followers, views, number of comments, reach, growth graphs, impressions and performance of posts, statistics on stories and overall engagement on your Instagram during selected time periods. This statistics section is only available for accounts with business profiles on Instagram or creator accounts.

About Instagram Insights:
To access Instagram Insights, the first step is to switch to an Instagram Business or Creator account. This is easy to do from your account settings. With this, you'll have access to information such as the performance of your posts, number of views, number of comments, audience engagement, and demographics of your followers.

Once on the platform, you can review Instagram statistics and other data in the panel, which is divided into the following items:

Activity – In this section, you can see information about the impressions and actions users take when interacting with your Instagram profile. This includes profile visits, clicks on your website link, and more.
Content – ​​Here you will find the performance and popularity of your posts, stories, and promotions. It gives you information on how many people have seen your content, interacted with it, saved it, number of comments, etc.
Audience : Audiences collect demographic information about your followers, such as their gender, age, location, and the times and days they are most active. This information can be very useful when planning your posts.
Promotions – If you’ve run ads on Instagram, you can see how they’re performing here. You’ll get data on how many people have seen your ad, interacted with it, clicked on it, and more.
Kolsquare Tip: Having all your Instagram profile statistics clear, you can adjust your chairman email database strategy and improve brand actions on the social network. If you are working with influencers, the content they create for your brand can be replicated on your profile at the times and days when your audience is most active.

Read also: Influencer Marketing Automation: boost your campaigns by automating processes

Why can't I see Instagram statistics?
To view statistics on Instagram, you need a business or content creator profile, as personal profiles do not have access to these features. With a suitable profile, you can view statistics for individual posts by selecting "View statistics" on each post, and access story statistics from the "Contents" section of your business profile. You can also get general statistics for your account, such as number of followers, impressions, and reach, by accessing "Stats" from the settings menu on your profile. Please note that only business accounts can view these statistics.

What does “reached accounts” mean on Instagram?
This is one of the most common questions when brands and users first access the statistics panel on this social network. In the case of Instagram, the accounts reached refer to the number of unique accounts that have seen your posts on the platform . That is, the number of different users who have seen your posts at least once.