Knowing such nuances allows you to create a memorable graphic object that evokes a response from the majority of the audience. It should be noted that the creation of a logo in the studio, the creation of an advertising video in advertising agencies, are accompanied by a detailed analysis of the features of using various sign systems at a specific time and in a certain place.
Semiotics in design, a logo that works. Secrets of whatsapp korean number graphic design advertising
Semiotics in design. Example.
At the very beginning of graphic design development, visual and/or linguistic signs are determined, which will be emphasized. The verbal part, naturally, carries more precise information, practically excludes double interpretation of the embedded thought, has specificity. However, it is worth noting that the visual component requires fewer symbols to explain the idea being conveyed, is easier to perceive and is absorbed by the audience faster.
An organic combination of two variants of sign systems allows for the most concise reflection of the subject of discussion.
Images perform numerous functions when creating advertisements and logos:
1. Attracting attention. An image, as mentioned above, evokes a greater response than a verbal presentation. Also, it is necessary to mention the features of the color scheme of icons. Bright colors will inevitably focus attention on them, while calmer, pastel tones will favorably shade the text being placed.
2. Conveying information. Often when time and space are limited, using a small image will elicit a better response from the audience.
3. Sensual expressiveness. A logo that works, a video that makes you want to join the circle of owners of certain things, should evoke different feelings in the people watching. Impact on the senses is the primary task of graphic design.
4. Aesthetics of perception. Visual representation of various objects (in particular, art objects) develops a sense of beauty and allows the artistic concept to be revealed more fully.
As follows from the above, the color of the symbols and signs used has a significant impact on the effect of the design object. In addition, the use of various color combinations in itself can convey partial information: red is traditionally associated with danger, sensuality, passion; blue - with intelligence, calm, confidence.
Bright colours (orange, yellow, light green) are used to create an optimistic message, muted tones – to emphasise the verbal component.
From the point of view of semiotics, there is no connection between the meaning of color and the individual preferences of each consumer; there is a “group” interpretation. To summarize, it should be noted that the development of a corporate identity , the creation of advertising, posters, etc. require careful elaboration of visual components.
Did you like the article? Stay up to date with new articles about marketing and advertising!
Enter your e-mail
Share with friends
Related articles