NFT status: The decentralized media brand model has been proven

[shaownhasane]

When blockchain media startup NFT Now launched in early 2021, it faced an uphill battle. NFTs remain a niche industry, with few understanding their disruptive potential. Co-founder Matt Medved knew he had to educate a mainstream audience before he could build a trustworthy brand.

Matt's background in traditional media made him the perfect choice to build a macau b2b leads "Web3 bulletin board"; but introducing a new model in an emerging space also brought its own challenges. In a crowded field driven by hype and influencers, there is a lack of authoritative, independent reporting.

NFT Now strives to be the leading source of news and culture in the space.

Being active in the space ahead of the boom in early 2021 allowed NFT Now to build valuable relationships and deep credibility. The team hit the ground running, launching the podcast and newsletter within a few months.

When the bull market began that summer, NFT Now was determined not to compromise its integrity for short-term financial gain. Matt estimates that during the bull market, the team turned down seven figures of potential revenue from would-be investors.

Instead, NFT Now focuses on building an ethical media model that serves the community, not hype.

nft-now - Editorial Ethics Policy
This integrity has led to partnerships with brands like UnitedMasters and Coinbase. By December 2021, the fledgling company partnered with auction giant Christie's. The trust they earned opened doors to revenue that never opened doors.

Ready to supercharge your marketing strategy?