Conversion Points: Pages with low exit rates could correlate with higher conversions or successful information delivery.
How to improve:
Offer suggestions for related content before the user leaves.
6. Signals of improving click-through rate (CTR) in SERPs
What it is: CTR compares how often users click on your ad versus the number of times it appears in search results.
Why it is important:
Relevance and attractiveness: A high CTR tells search qatar phone numbers engines that the title and description match the user's intent.
Potential ranking improvement: While not a guaranteed factor, a better CTR can indirectly improve visibility.
How to improve:
Create compelling, keyword-rich meta titles and descriptions.
Highlight unique selling points or answer direct user questions in the snippet.
7. Pogo-Sticking Metrics (Users Returning to SERPs)
What it is: Pogo-sticking occurs when a user clicks on a search result, quickly returns to the SERP and chooses another listing.
Why it is important:
Dissatisfaction Indicator: Frequent pogoing suggests that your page did not meet user needs.
Quality reassessment: If too many users leave, search engines may demote the page's ranking.
How to improve:
Align content with search intent.