2,437 in 7 days , from 13th to 20th December, with 2 Christmas-themed products from our partner Cristian Disisto's e-commerce Ketofood.
How did they structure the launch? Let's see it right away...
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– On November 30th they set the stage for the most likely early adopters:
An email to hit the hot buttons, that is, customers who purchased during Black Friday. Inside, the two products were announced, Ketopanettone and Ketociok, and an exclusive 10% discount was given, valid from December to purchase them. Since stocks are limited, this email also gave an advantage to those who only received subsequent emails.
Pre-launch phase :