Digital Advertising or Traditional Advertising: Which is more effective?

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Google and Facebook together generate more money than any TV channel in the world, they are giants.

E-marketer , a research firm, predicts that U.S. digital advertising spending will rise 19.1 percent this year to $129.3 billion, while traditional advertising will fall 19 percent to $109.5 billion. Digital marketing will account for 54.2 percent of the total, while traditional marketing will account for 45.8 percent.






That means paid ads work, because if they didn't they wouldn't be generating billions of dollars annually.

Today we will share the secret of making Digital Advertising work.

Question, in what industry do I try to pay for internet advertising?

Tell us in the comments and we will share specific tips for you.



Why Online Advertising Doesn't Work for Most People?


Well here comes the kicker, here's the secret, are you ready? It's a sales funnel. The reason paid ads don't work for most people is because they drive traffic to a product and expect to convert.

Now, we can tell you that yes, you need to know what your competition is doing, look at their ads, use things like Facebook Libraries.

But even if you do and you have the product, the landing page that matches, no matter how many times you tweak your ads, your landing pages, you're going to struggle to make money.

And do you know why this is? It's a sales funnel.






Do you know the secret of Amazon's success?


The reason the funnel is so important is because it optimizes the value of a customer.

That's why when Amazon registers their user and you buy a DVD from them, they know they should send you an email with other DVDs that you end up buying.

They know that when you buy a product, you may end up buying other products as well that are quite similar and which would give you a similar user experience. Amazon itself, when they spend on Digital Advertising, usually lose money on the first transaction.

But the funnel optimizes customer lifetime value, which is why it is so important.

You have to optimize for lifetime value.



What is the difference between company A, B and C?


Company A spends money on Google Ads and wants to reinvest it immediately. So for every dollar they spend they want to earn 2, company B when they invest a dollar they want it back immediately, they generate more and over time they will generate more, but over time they go bankrupt.

Company C is willing to lose money because they know the customer lifetime value is worth much software managers email database more and they can assume the customer will keep coming back for more.

You have to optimize for a lifetime customer.

You have to create that funnel.

That funnel will help you increase your numbers.

With funnels, you can do things like upsell, cross-sell, upsell, send emails that are relevant to your customers which leads to even more conversions.

All these little things wouldn't drastically change your numbers.

What will happen is that these little things add value and that's what these campaigns do extremely profitable, combined with an incredible customer experience just like Zappos or Amazon, right?

That's how people keep coming back, increasing that customer lifetime value and online advertising.

In essence, the secret to making Digital Advertising work is not how you optimize your paid ad, it is your funnel that opens doors, so you can continue investing in paid ads, the price will continue to increase.