You cannot use other types of pre-automated consent

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Only data that is 100% Opt-In can be used in Email Marketing and only when it is proven that those customers gave their consent to use it. The Email Marketing registration process must inform subscribers at all times that the brand is collecting consent and provide information about the purposes of collecting that personal data. Emails collected from a process other than Opt-In cannot be used. such as default boxes. It is prohibited to schedule or add Email Marketing clients to a list without a person's consent after signing up for a different service. Steps to avoid being affected by GDPR email marketing updates Legal obligations in Europe for your cloud provider to comply with the GDPR Most companies are struggling to figure out how to avoid being affected by this GDPR law at present. But there are some measures that can be taken into account and that can be very useful in dealing with this reality.


1.- Evaluate mailing lists: GDPR email marketing local marketing email database updates Evaluating mailing lists: GDPR email marketing updates The following questions can be put into practice to determine whether a database complies with the GDPR law or not: Did contacts give consent to receive emails from the brand? Did individuals give consent for the specific purpose for which the data is being used? Were accurate and secure records created of all subscriptions received? Can minors under 16 years of age who have not received their parents' permission be identified? Another very important point is to always give people the opportunity to unsubscribe from any email marketing service they do not want to belong to. This includes databases that have clients who have not given their consent to be there. 2.- Respect the rights of customers At this point, it is a matter of knowing whether the procedures that clients have to access their data are up to date.