The last few weeks have brought about a series of momentous changes in everyone's lives. The contingency caused by COVID-19 has paralyzed many industries and forced a process of analysis and reflection on an uncertain future.
On the positive side, we are more connected to information than ever before, and countless whitepapers, reports and studies have come our way. However, little can be done with so many resources if we do not develop the capacity to innovate in the way we think creatively about solutions.
The new normal in business
It is impossible to prepare for a return to normal, a “new normal” is approaching for everyone.
According to S&P Global, the five industries that would be most portugal whatsapp resource mpacted by this period at a global level would be Airlines/Tourism, Casinos, Entertainment/Leisure, Auto Parts and Oil/Gas. The impacts caused go beyond unemployment and stock market indicators, it will also be seen in how the end user views these industries in the long term.
A new lifestyle for the people
Some reports indicate that the total adaptation to a new lifestyle is necessary. The report by The Board of Innovation brings up a term, “The new low touch economy”.
A scenario in which consumers will be more cautious about physical contact, being in closed spaces with large concentrations of people and travelling in the traditional way. This implies an imperative need for rapid adaptation of business models and brand experiences to consumers who will experience periods of tension.
“ This implies an imperative need for rapid adaptation of business models and brand experiences ”
Even for industries that have seen demand growth thanks to a more avid home entertainment user, consumer indulgence and need for connection and content, there is no established “business as usual”; and for growth to be consistent over the long term, the way a product or service is promoted has to generate user trust on a new level.