Via email when new content is published. This way, interested people are always up to date on the latest updates. 3.- The use of data If you manage to create original email marketing strategies in content marketing, you will be able to better understand what people's main interests are. If, for example, you perceive that emails about social networks receive a greater number of clicks, it is necessary to increase efforts in that area. 4.- Different Email Marketing formats Email Marketing and content: different email marketing formats Email marketing in content marketing should not only focus on a single format and several can be used to gain an advantage over the competition. Among the most important ones are the following: Infographics . Videos. Webinars. Courses. Workshops. It is key to be able to disseminate all brand communications created through Email Marketing in content marketing and thus reach more people.
This will allow you to know what type of content manufacturing email list works best, generates greater visibility, reach and engagement . 5.- Invest in the visual part of the Emails Email Marketing and content: investing in the visual part Along with the subject and copy of each email sent, it is important to have a quality image. These are part of the elements that will work to capture the attention of customers. Images can be used to support the content disclosed in these emails. 6.- Encourage people to join the emails Email Marketing and Content: Encouraging People to Join Emails Pop -ups , landing pages, social media, websites, etc. can be used to encourage people to subscribe to newsletters and email marketing in content marketing. This will increase the companies' database exponentially and serve as a springboard to reach more people. Email marketing is not only used for promotion, but it is also ideal for obtaining satisfaction survey results.
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