The invitation window pops up when adding to the shopping cart

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John said: "The main reason is that Omnichat has a better mechanism for binding customers and provides more incentives for customers to bind ."


Omnichat has two mechanisms to help e-commerce companies convert hard-won website customers into LINE friends with low remarketing costs.

1. The lower right corner of the website, displayed when entering the site

As soon as the customer enters the Maggi website, they can see in the lower right corner that they are invited to join the Maggi "LINE official account" immediately and release "shopping gold" for their favorite fans. As an inducement to join, the customer's shopping probability will also increase after receiving the shopping gold. .

If the customer has not joined LINE through the button in the lower right corner when entering the site, a window will automatically pop up to invite them again when adding the product to the shopping malaysia email list cart. When the customer has found the product they like, the attractiveness of the shopping bonus will increase again.

Shopping cart remarketing has a precise audience and the conversion rate is usually not low.

Therefore, the key to increasing "revenue" is to increase "sending volume"!

The key to increasing "sending volume" is to increase "the number of customers binding LINE".

Omnichat's simple and complete customer binding mechanism was the key to John choosing Omnichat.

Shopping cart remarketing conversion rate 22%, ROAS 390 settings disclosed
Even when using automated marketing tools, Maggi attaches great importance to the "sense of interaction" with customers.

Maggi's "Boss Gives Discounts" has an interactive script that is applied in combination with Omnichat's "on-site marketing messages" and "shopping cart remarketing" functions!

On-site marketing messages :
When the boss discovers that customers are browsing the website again and again, he will first use on-site marketing messages to surprise customers with discount codes.
Shopping cart outstanding for 2 hours :
Automatically push unchecked items via LINE. In addition to reminding customers to purchase, it also allows customers to "call the brain board to come up with discounts", allowing customers to go through a level of interaction before getting the discount code.
Shopping cart open for 23 hours :
After the first remarketing, if the customer still has not checked out, there will be a second reminder. This will add a bit of "urgency" to tell the customer that the "discount code just given by the boss is about to expire!" Remind customers to get another discount and use it immediately.
John also shared a little tip for "distributing discount codes", which is to make the discount code "a separate line" or "a separate message", which will make it easier for customers to copy the discount code!

The designed interaction not only impresses customers with Maggi's brand image and boss's personality, but also brings about real conversions.

The conversion rate of shopping cart remarketing exceeds 22% , and the cost of LINE push messages is low, and the ROAS is as high as 390 !


[On-site marketing messages] When customers browse intensively on the website and show a high degree of willingness to purchase, on-site messages will be triggered and they will receive hidden discounts.

[Shopping Cart Remarketing Message] Automatically push LINE reminders when customers add items to their shopping cart but have not yet checked out.
Official website customer marketing: on-site messaging, focus tags, automatic remarketing applications
In addition to shopping cart remarketing, John said: "On-site marketing is also very effective because it can track user behavior and choose what message to send to them based on the 'shopping depth'."

1. Membership reminder

For new customers on the website, a "Member Recruitment" message is displayed, informing customers that they can get shopping credits by becoming a member.


2. Product usage videos

Maggi has shot multiple product tutorials and comparison videos. When customers stay on the product page, the corresponding videos will pop up, making good use of existing materials to let customers better understand the product advantages.


3. Surprise discounts

Browse more than 3 products and get surprise discounts for your boss’s favorite fans.


4. Shopping cart reminder gift

When customers arrive at the shopping cart and are ready to check out, a "full gift description" will be displayed to attract customers to buy more, further increasing the unit price per customer.


5. After-sales service improves brand favorability

Maggi provides customers with after-sales service of "50% off for lifetime purchase", and also pops up an on-site message on the service description page to remind customers that they can communicate their needs through the "website online customer service".


From membership recruitment, product introductions, surprise discounts, freebies and price increases to after-sales services, customers with different shopping depths can be guided through on-site messages, step by step from being attracted, placing an order, repurchasing, to becoming a loyal brand fan.

The product is intended for one-time consumption, but fans still have no limits
Most of the selfie sticks, good photography studios and travel supplies sold by Maggi are for "one-time consumption", which means that consumers take the products home and are very satisfied. As long as the products are not damaged or lost, In fact, there is little need for "repurchase".

John: "But we still treat everyone well at all costs! We will continue to hold events, just to make our fans happy!"

Maggi has held many fan meetings from north to south, with restaurant reservations, dinners, and generous raffles. It will also hold photography courses to give fans the occasion, skills, and tools to take more beautiful photos!

Maggi's sincere enthusiasm and high-quality products have also created a large group of loyal fans. Whenever the product is revised and new colors are released, fans will collect it. When friends have related needs, fans will proudly recommend Maggi.


In addition to the gorgeous offline activities, the basics of customer service have not been ignored. John: "We hired two shifts of customer service, and customers can get immediate answers to their questions until the early morning."


Maggi integrates LINE, Facebook Messenger, Instagram, and website messages into Omnichat, so customer service staff can easily manage them in a unified manner.


Upload the product catalog to the Omnichat backend. Customer service staff can easily click on the appropriate product information to send when processing customer service messages, eliminating the trouble of switching to the web page, searching, copying, and pasting. There is also a conversion tracking function that can measure customer service in a digital way. Shopping guide effectiveness.

John, the owner of Maggi: "Based on Omnichat's fees and the recovered orders, it's really a bargain!"
John is often invited to attend e-commerce events to share experiences and serve as a lecturer. Since he started using Omnichat, he has often recommended Omnichat to other e-commerce operators.

We asked John how he would rate his experience using Omnichat during this period.

John said: "With Omnichat's monthly fee, it can bring in so many follow-up orders, which is very cost-effective!"