There is no single answer because the choice depends on several factors

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in particular on the culture of the target market: the meaning of numbers, colors and symbols are all elements that must be carefully analyzed and taken into account to avoid making gross errors and causing communication incidents that are sometimes difficult to remedy. Any memorable epic fails?

fiera in Puerto Rican bulk sms australia means “ugly old hag” and Toyota had named one of its cars marketed in Puerto Rico that way;
mist for Germans means manure and Estee Lauder had chosen Country Mist as the name for a foundation also marketed in Germany;
Renault 17 and Alfa Romeo 164 have nothing wrong with them from a linguistic point of view, but the number 17 for Italians and the number 4 for Asians are known to be a symbol of bad luck.

What is the legal verification to be carried out after the marketing and linguistic assessments?
Once the names have been evaluated from a marketing and linguistic point of view, the next steps consist of the legal verification and the subsequent filing of the chosen trademark. The legal verification, also called anteriority search , allows you to discard the names already registered in the classes and registers of interest and to proceed with the filing of the trademark with a good dose of tranquility, having already evaluated the feasibility of protecting the trademark before undertaking a large-scale filing, branding and marketing activity.

If you want to have a linguistic partner at your side in your brand naming journey who can support you with a team of specialized translators and a network of local agents for trademark filing, write to us ( [email protected] )