Potential buyers of Apple products receive a unique experience from the very first acquaintance with the products of this brand through advertising channels or during a personal visit to retail outlets.
The developers' main focus is on introducing innovations (for example, making purchases using smart watches).
Expanding the catalog of products that are united by a single ecosystem.
Control over retail price formation. The brand has abandoned discounts to stimulate demand for its products among new customers and sets a minimum price for goods for trade intermediaries. A special feature of Apple products is that they are never found in mass sales.
The marketing strategy student database of the American electronics manufacturer is focused on retaining its customers. Most often, Apple customers use the brand's products for a long time. The company often uses cross-selling, when along with the purchase of a smartphone, you can subscribe to the brand's online services or buy a higher version of service.
At the same time, the brand develops new products and software that may not be compatible with earlier versions of certain devices. In such a situation, buyers who want to continue using the products of a prestigious company must buy new models of devices.
Nike's Diversification and Cost Leadership Strategy
The sports goods manufacturer uses a diversification marketing strategy. The company launched new lines, expanded its product range, and developed shoe models for different types of activities. As a result, the company's specialists created and conquered new market segments, and Nike became a leader in the field of sports goods production.
Another aspect of the business in which this brand occupies a leading position is low production costs. Nike products are manufactured in countries where labor costs are low. This strategy is sometimes criticized for “ethical reasons,” but cost reduction has allowed the brand to confidently lead its segment for many years.
Every year, the company spends hundreds of millions of dollars of its budget on flashy advertising, organizing various events aimed at promoting its products, and paying celebrities to endorse their brand.
Nike is associated with the names of world-famous athletes by the company's consumers. It doesn't even matter what kind of sport you prefer. Most likely, the athlete you support and cheer for is a Nike client.
Netflix's Differentiation Strategy and Country-Specific Product Adaptation
At the beginning of its commercial activity, the Netflix brand was engaged in DVD rental. Even then, the company offered consumers a profitable subscription system. Subscribers did not pay for each viewing of a film or other video material, but made a certain