When it comes to making content marketing decisions, you need to go with what the data says — not what you say. Even “best practices” are really just opinion. They are techniques based on what experts hypothesize will work, a point Andy Crestodina likes to make when discussing data quality. The higher the objectivity, the higher the quality of data. Highest-quality data: A/B Testing — target audience, in context.
“Which works better now…” High quality: Marketing Analytics — your own recent data. “What argentina phone number data has worked for us…” Medium quality: Industry Best Practices — general industry advice. “What experts say works…” Lowest quality: Opinion or Preference — internal single point of view. “I like it when…” 2. Pay Attention to KPIs Guessing games might be fun for parties, but they’re not the best way to determine if your content marketing efforts are meeting your business objectives.
indicators. KPIs are measurable values that demonstrate the effectiveness of your efforts. The number and type of KPI metrics you use depend on the type of information you want to track. You have a huge selection of KPIs from which to choose. When it comes to content marketing, 16 of the more common KPI metrics include: Content published: Amount and type of content published per day, per month, per year.