Copywriting vs UX Writing: What's the Difference?

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The biggest difference between Copywriting and UX Writing is the position they take in relation to the client. As we pointed out, if Copywriting is oriented towards getting the client or user to do something, UX Writing focuses on facilitating navigation and the journey through the experience itself.

The intention of the copywriter's writing is to inform and persuade readers—as potential customers—to convert (this could be leading them to purchase a product, among other objectives).

For their part, the UX writer focuses on the user experience: they seek to resolve any potential inconveniences or doubts that the public may have regarding the interface, whether of a page or a product.

Furthermore, both techniques are fed by different data; although they italy whatsapp number database can provide feedback to each other, the axis of action of each one gains in specificity. Let's see.

In Copywriting, the writer has in mind data and metrics that guide him regarding user behavior: conversion rates, dwell times, click frequency, among others.

For writing focused on user experience, on the other hand, metrics with information alluding to dissatisfaction or disagreement with the use of a product acquire value: opinions, ratings, possible ways of optimizing the tasks to be performed, etc.