The growth manager participates in and approves suggested growth initiatives. Then, they create an accurate and detailed business presentation on the suggested growth initiatives, including how to implement them and track their performance. The growth manager reports to an executive like the CEO. In our example, the GM should report to the Director of High Growth Accounts. In summary, the growth manager analyzes user patterns to increase active users.
Increasing active users results in more revenue generated, less money spent on marketing, and more algeria phone number data upsell opportunities. They look at data and see patterns. The growth manager needs full access to product data, sales data, and marketing data to drive growth. Every growth initiative should be based on data-driven conclusions. Working closely with the company’s growth team and other teams, the growth manager analyzes customer behavior to find the user’s ‘aha moment.
your product, and it’s when one-time customers turn into active users. For example, in Facebook’s early days, the growth team led by Chamath Palihapitiya set about determining what retained users in their platform (the aha moment). Based on customer behavior data, they noticed new users who made at least seven friends within the first ten days after sign up would keep using the platform, as opposed to users who made no friends within the first two weeks.