Graphic Design Trends 2020-21. Trends Overview
1. Deformation of visual representation
High-quality graphic design attracts the consumer's attention, makes them look closely at the details. How to achieve this effect? The target audience should look at all the details to get to the essence of the picture. In this way, you can take the features of human optical perception as your allies . We all remember about illusions that you want to look at, making up a complete picture in your head.
Our brain is designed to perceive templates and patterns. They are elements of symmetry, straight pictures. If these rules are violated, the brain will experience difficulties. There will be a need to understand what was seen, to analyze the proposed message. We will receive signals, thanks to which, in 95% of cases, we will stop our gaze on a deformed image. Advertising specialists should take advantage of this nuance.
graphic design trends 2020 overview visual deformation
The specificity of this design is the feeling of a moving picture effect . In fact, it is a static image. It can add some playfulness, make the user carefully examine the picture. This aspect is japan telegram observed even if the brain has already analyzed what was seen.
2. Asymmetrical layout
What trend is popular in the 21st century? In any field, you can achieve success, attract the attention of consumers by breaking patterns, erasing boundaries .
As an example, we can cite elegant projects of skyscrapers or museums. Architects and designers are beginning to actively implement in reality everything that seemed incompatible in the last century. This applies to roundness, twists, turns. At the moment, all these features have become a trend. Moreover, the more original the project seems, the more colorful the final result will be.
graphic design trends 2020 overview asymmetry in layouts
It is not often that you will see such projects on the pages of visited sites. Most people browse news resources, online stores, social networks. They were developed over five years ago. And what was fashionable when creating a site at that time is now becoming a dull classic .