As we said, influencers are users who stand out on social networks like TikTok, Instagram and Facebook; or on video platforms like YouTube; or streaming platforms like Twitch. In certain cases, they can have up to more than a million followers.
A micro-influencer is essentially no different from an influencer czech republic whatsapp number database than the number of followers. And there is a key fact here: associating with the wrong influencer can ruin all your company's efforts. So, perhaps it is not so much the number of followers that counts, but rather the profile of the people who make up that group.
In campaigns on specific topics, such as healthy food or nutrition, to name a few, investing in micro-influencers can make a difference.
According to Influencer Marketing Hub , micro-influencers are users who have a reach of between 1,000 and 100,000 followers on their profiles, compared to the million followers that a macro-influencer can have.
Macro-influencer campaigns have been around for a long time now. While they can be successful for big brands, there are several reasons why we recommend working with the micro-influencer market:
Higher conversions. The latest trends indicate that micro-influencers, despite having a smaller reach, can generate a very high level of conversions because they develop closer ties with their followers.
Less competition. Nowadays, influencer marketing is carried out by almost all major companies, so the value of personalities with more than a million followers has increased exponentially and campaigns end up being too expensive. In fact, anyone who exceeds one million followers is already considered a mega-influencer or, in other words, a superstar.
Greater proximity. When there is a constant bombardment of promoted posts, users end up becoming disenchanted by finding the content too promotional. Micro-influencers offer more authentic and credible campaigns because they are perceived as more accessible and familiar with the values and models they promote.
According to a survey conducted by the website Markerly , influencers who are in the range of 10k-100k followers generate a better combination of influence and engagement.
Although micro-influencers reach fewer people, they can have a greater impact on them thanks to the closer interaction they have with their followers.