Before building a system for assessing the effectiveness of Internet marketing, you should carefully study the specifics of the environment. Internet marketing is the transfer of all traditional research tools to the World Wide Web. Due to the lack of direct contact with customers, it has its own characteristics. It includes contextual advertising and targeting, search engine optimization (SEO), promotion in social networks (SMM), etc.
As with any strategy, in internet marketing one of the most important initial steps is setting and formulating goals.
Evaluating the effectiveness of Internet marketing
When referring to internet marketing goals, we mean the following:
Target audience. A very important vnpay data package parameter that allows you to identify the potential circle of consumers of your product and adapt the properties of the product to their needs.
Setting goals . You need to clearly formulate what exactly you want to achieve. At the same time, the goals must be realistic, amenable to analysis, and their achievement must have a certain deadline.
Selection of key parameters . It is necessary to use only those tools that will really help to achieve the set goals. For example, if you need to increase sales, then targeting, SEO promotion, etc. may be in demand.
Risk assessment. It is necessary to study the impact of negative external and internal factors. For example, a costly large advertising campaign may not contribute to the expected influx of consumers, and when calculating the balance, it will turn out that it is ineffective or even led to losses.
Monitoring and analysis. These actions are simply necessary to obtain an assessment of the effectiveness of marketing in solving the tasks set.
Here are some examples of goals:
Increasing the number of users.
Increase in sales volume.
Increasing the number of newsletter subscribers.
Creating a positive image of the company.
Improving customer loyalty.
Attracting new leads.
Improving the motivation policy for both consumers and company managers.
Having a clear focus on goals helps create a more flexible marketing performance measurement system, and this is also true for small businesses.