Top 20 SEO Trends 2024: What to Expect?

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Search engine optimization (SEO) is a pitcairn island b2b leads dynamic field that is constantly evolving in response to
changes in search engine algorithms and user behavior. 2024 will be no
exception, and to stay on top of search results, it is important to understand the key trends
that will impact SEO in the future. In this article, we will look at the 20 most significant
SEO trends for 2024 that will help you prepare your website for new challenges and
opportunities.

1. Artificial Intelligence and Machine Learning


In 2024, artificial intelligence (AI) and machine learning will continue to have a significant
impact on SEO. Search engine algorithms like Google RankBrain and BERT use AI
to better understand user context and intent. This means that
content optimization should focus not only on keywords, but also on a deeper understanding
of search queries and user behavior.

2. Optimize for voice search
With the development of voice assistants such as Google Assistant and Yandex.Alice, voice search
is becoming increasingly popular. In 2024, the number of voice queries will continue to grow, which
will require content adaptation for long and conversational phrases typical for voice
search.

3. Mobile SEO


Mobile traffic has long surpassed desktop traffic, and this trend will only increase in
2024. Make sure your site is optimized for mobile devices, has a responsive
design, and loads quickly on all platforms. Mobile optimization will become one of
the key ranking factors.

4. The Importance of Core Web Vitals
Core Web Vitals are a set of metrics that measure the user experience on a website. In 2024,
Core Web Vitals will become even more important for SEO. It is important to pay attention to metrics
such as load time, interactivity, and content stability to improve
your site's ranking.

5. Optimization for EAT (Expertise, Authoritativeness, Trustworthiness)


Google continues to place a strong emphasis on the EAT (Expertise, Authority,
Trustworthiness) principles. In 2024, it will be important not only to create quality content, but also
to demonstrate its authority and expertise. Developing a personal brand and publishing
authoritative content will be important aspects of successful SEO.

6. Visual search and image optimization
Visual search, supported by tools like Google Lens, is gaining
popularity. In 2024, image optimization will include not only traditional
methods like alt tags, but also more advanced ones, including optimization for visual search
and the use of structured data.

7. Video content and SEO


Video continues to dominate the digital space, and this will become even more noticeable in 2024.
Optimizing videos for search engines, including creating compelling meta
descriptions, using keywords in titles and descriptions, and creating transcripts,
will become an important part of an SEO strategy.

8. Local SEO
Local SEO remains important for businesses targeting a specific region or city.
In 2024, the focus will be on fine-tuning local search queries,
including optimizing for “near me” and other local phrases. Registering and updating
data in Yandex.Directory and Google My Business will also remain important factors.

9. Website Security (HTTPS)


Website security will continue to play a key role in SEO. Having an SSL certificate and protecting
user data will become mandatory requirements for all websites. In 2024, websites
without HTTPS may face a decrease in search rankings.

10. Structured data and rich snippets
Structured data helps search engines better understand your
website content and display it as rich snippets. In 2024, the use of
structured data will become even more important, especially for increasing visibility and
click-through rates in search results.

11. SEO for visual and interactive elements


Websites that include interactive elements like infographics, quizzes, and calculators will
have an advantage in 2024. Not only do these elements improve the user experience, but
they can also increase time spent on site, which will have a positive impact on SEO.

12. Optimize for long-tail keywords
Long-tail queries are becoming increasingly popular as users increasingly
enter more specific and detailed queries. In 2024, it will be important to focus on
long-tail keywords to attract a more targeted audience and improve
conversions.

13. Automation of SEO processes


Automating SEO processes with tools and scripts will be a trend in 2024.
There are already developed solutions that allow you to automate tasks such as
website auditing, keyword research, competitor analysis, and link profile building.

14. SEO Optimization for AI-Generated Content
With the rise of generative AI models like ChatGPT, it is important to consider the impact of AI-
generated content on SEO. In 2024, search engines will pay more attention
to content quality, originality, and relevance, which will require a careful approach to
using AI to generate texts.

15. The Importance of User Experience (UX) for SEO


User experience (UX) plays a major role in SEO. In 2024, the focus on UX will be even more
significant. It is important to improve navigation, simplify user paths, and provide
a comfortable interaction with the site to increase time on site and reduce bounce rate.

16. SEO for Virtual and Augmented Reality
With the growing popularity of virtual and augmented reality (VR and AR), there is a need
to optimize content for these technologies. In 2024, sites offering VR and AR experiences
will have to take into account specific requirements for indexing and ranking in search
engines.

17. Search engine algorithm updates


In 2024, as always, we can expect more major algorithm updates for search
engines such as Google and Yandex. To be prepared for them, it is important to follow the news in the SEO
community, conduct regular site audits, and adapt strategies in accordance with
the changes.

18. SEO optimization for applications
With the growing popularity of mobile apps, it is important to consider SEO optimization for them. In 2024,
the trend of integrating SEO with ASO (App Store Optimization) will gain momentum. It
will be important to ensure the visibility of applications in both search engines and app stores.

19. Global and International SEO


If your business targets an international audience, global SEO will become even more
important in 2024. Optimizing content for different languages, cultures, and regions, as well as taking into account
the local specifics of search engines like Baidu in China or Naver in South Korea,
will be essential for success in international markets.

20. Interactive and voice elements on websites
Implementing interactive elements and voice interfaces on websites will be an important part of SEO
in 2024. This includes creating voice apps, interactive assistants, and
other solutions that can improve user interaction with your site and increase
its visibility in search engines.

Conclusion
SEO in 2024 will be defined by new technologies and changing
user expectations. To stay on top of search results, it’s important to consider all of these
trends and adapt your strategies accordingly. From AI and
machine learning to voice search and visual content, these trends will help you
optimize your site effectively and attract more of your target audience. Start implementing
these strategies today to be well-prepared for 2024!