The largest internet search engine, Google, continues to offer its customers a growing number of free services and applications, thanks to advertising revenue, which accounts for 97% of the total, according to El País .
In 2008, 69% of the $21.795 billion came from AdWords, which is beginning to establish itself as a leader in the advertising sector.
"Textual and relational advertising is the most effective on bc data malaysia the Internet," says Javier García, an analyst at the consulting firm IDC, who adds that Google advertising does not alter the order of the search and is less invasive and manipulative.
Google product manager Isabel Salazar explains that AdWords works as a bidding system, so advertisers decide how much they are willing to pay for keywords related to their service.
This system has no intermediaries and allows you to launch a campaign with little money, since Google provides tools to measure the effect, using information about who enters when and how many times.
However, this system has a dark side, as anyone can benefit from the popularity of a brand by associating their own company with a certain word in searches. This problem forces certain manufacturers to buy advertising on Google simply to prevent others from taking advantage.
Now Google is preparing to jump into print, radio and television in the United States, which could seem like a threat to the big agencies, who are confident that while Google provides a highly sought-after technical tool, creativity is impossible to replace.