The book, entitled “From 1.0 to 2.0: , can be downloaded for free from the site created for the occasion and purchased in physical format through the Bubok platform. In just one day, it has already achieved more than 1,500 downloads and the references to it on the Internet are multiplying every day.
The book presentation will take place exclusively bc data india at the Online Marketing Event (OME), on April 1st at 12:30 in the Bloggers Space. At the same time, groups have been created on Facebook and LinkedIn and a downloadable widget is also available for those interested.
“From 1.0 to 2.0. Keys to understanding the new marketing” reviews the changes that online marketing is undergoing and provides essential solutions for implementing this new approach.
Its structure allows the reading of specific chapters for those who want to learn about a single aspect: banners, emailings, SEO, SEM, affiliate networks, social media, community manager, viral marketing, online reputation management, web analytics... Reading it in full provides a practical overview of what the day-to-day life of this new profile is, or should be like.