My beer site is a good example.

[zihadhosenjm50]

My beer site is a good example. Someone could read that I’m from California and think, oh this guy is from California, the craft beer capital of the world. He must really know his stuff! Or, they could think, no wonder this guy likes IPAs so much, he’s from California, where they invented the west coast IPA!

You don’t necessarily have control over what the reader thinks, since they’ll buy brazil cell phone number list their biases to the mix, but the point is that who you are can set the tone of how someone reads between the lines of what you write in your blog articles.

Relate It To Your Niche
before and after results of building a fence.
me building a fence I could use this photo for a woodworking blog
As much as it’s important to put your personality into your about-me page on your blog, you should also make sure to relate it to your niche in some way. Actually, I think about it as writing about yourself in the context of your niche.

In other words, you don’t have to do brain dump of everything that happened to you as a child and what you like to eat for breakfast. People care about who you are, but not in that kind of way.

People want to know what you’ve got to do with the stuff they’re reading about. How do you know what you know? What’s your personal philosophy in this arena? What can they expect from you? This provides the reader with context as they read your other articles.

For example, think about mom blogs. To a simple search query like, “what’s the best type of baby formula”, there could be a lot of different answers. If someone says, Product A, but someone else says Product B, how do we contextualize that? Which answer is the “truth”?