It is also a highly relevant lead magnet

[AsaduzzamanFoysal]

Now, to give you some inspiration, let’s examine some examples of companies that are doing a great job of creating relevant lead magnets for their websites.


Source:FreshBooks
FreshBooks is a company that offers accounting uk phone number list software for small and medium-sized businesses. One of the solutions they offer is invoice generation software, and what better way to get potential customers interested in your business than to offer it to them for free?

On the FreshBooks website, you'll see that they give people the option to create a free invoice, and the only information the company needs in return is the visitor's email address. The option to get a free invoice template is very tempting, and most people wouldn't have a problem giving up their email address for it.

because it helps solve accounting pain points for their audience. People interested in this resource might be willing to invest in FreshBooks services either now or later.


On the other hand, Ping Identity attracts people and collects their contact information by offering a white paperHow SAML worksAs a company that provides identity andaccess managementsolutions, this white paper will certainly be of great help to their ideal customers, as SAML is an open standard language that enables their single sign-on solution.