Retail store example | MUJI

[ishanijerin1]

MUJI , which sells simple and functional clothing and daily necessities , has launched an app called "MUJI passport."



Within this app, you can view your purchase history marshall islands email address in stores and online, check inventory at each store, receive information about special offers, and more.

You can also use your smartphone's location information to search for nearby stores.



This is an example of how customer convenience is improved by linking information from the online store and physical stores .



Supermarket example | AEON
Some stores of the major supermarket chain Aeon have introduced a system called "RegiGo," which allows customers to scan the barcodes of the items they purchase and pay at a special cash register.

This reduces the time spent waiting in line at manned cash registers, improving customer convenience and satisfaction .



summary
Omnichannel marketing has many benefits, including improved customer experience and increased sales.

Another advantage of omnichannel marketing is that it enables effective marketing strategies to be implemented using customer data.



However, simply increasing the number of channels does not necessarily mean successful omnichannel marketing.

It is important to clarify the purpose and goal and then take appropriate steps to implement it .



If you are considering using an app as part of your omnichannel marketing, please feel free to contact iRidge.

iRidge can also provide operational support for apps.

We look forward to hearing from you.