Bet on Email Marketing

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Prioritize quality over quantity and play between traditional and innovative formats. This is the fun part, as it offers the possibility of creating a universe of content around your brand, an exceptional possibility of encouraging users to choose you.



4. Sell experiences before products
Experiences are unforgettable moments that are not about needs, but about emotions. For example, bottled water is not only sold to quench thirst, but as a way to care for and love your body. Can you see the difference? Use your content to provide experiences and attract users to the website with posts that stimulate the senses, inspire and make the user reflect.

A website should provide positive experiences through an original, friendly and responsive design, that is, you should deliver an exceptional user experience. It should contain all the information about your company and products, and be easy to navigate so that users want to return to it. Review your site metrics such as permanence and bounce rate to evaluate which aspects are failing and which are effective.



5. Become the best Blogger
Blogging is one of the best branding strategies , but it is an art that requires certain skills . An experienced blogger knows how to find topics relevant to their buyer's personas and has also found their own voice to achieve that closeness with the public.

It is important to keep your blog active and updated so as not to lose the public's attention. It is very common to find blogs with old posts, with nothing new to offer users, who end up losing interest not only in the website, but in the brand itself.



6. Offer varied content in different formats
Written articles are great and will never go out of style, but the public is asking for variety. Always include images in text content and also publish videos, comics, photo series and infographics.

Visual content has a powerful impact because the human brain processes it 60,000 times faster than written content, which is why it is shared more frequently on social media and is ideal for promoting your website.



7.
Email marketing remains an important part of inbound marketing strategies. Y chile mobile phone number list ou may have doubts about its effectiveness, as most of the time we tend to ignore the advertising emails we receive, but it really works.

With a well-developed strategy, you'll know when to send emails and capture your users' attention. Avoid annoying them with a lot of emails that don't interest them and find ways to spark their curiosity so they click through to your website.



Now you know, it is possible to promote your website on a low budget, but you will need to acquire new knowledge and invest enough time. Learn how to position your website in search engines and take advantage of tools such as email marketing and social networks to create brand awareness . Design a content marketing strategy to captivate users and give them memorable moments that make them think about your brand.

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